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How doing things their own way helped two practice owners succeed

Most practices today realize that they “should be” using social media. What they commonly misunderstand is the real reason that this powerful tool is essential. Therefore they miss out on the actual benefits. Today’s health-care practice typically ends up spending a lot of time, effort and advertising dollars on marketing with mediocre or subpar results at best. They ask themselves, “Is this worth it?” and don’t see a significant return on their investment. Sound familiar? We

Building a brand for yourself, as an expert in your field, can be extremely valuable and open tremendous doors of opportunity. Early in your career, this can enable you to build a following and reputation no matter where you are: starting a fellowship or joining a practice. Especially if you plan to start your own practice someday, investing in your personal brand now will reap future rewards.

If your practice is not working with influencers, you’re missing out on huge revenue potential. Influencer marketing has been dubbed the “fastest-growing online customer-acquisition method” for a good reason. Because it works, we see big brands like Nike, Amazon, and even luxury designers working with regular influencers now (not just celebrities).

Reputation management is much more than static reviews left by patients on sites like Google, Health Grades, and Vitals. In a world where people can be skeptical of advertising, marketing, or professionally curated websites, healthcare consumers turn to the source they trust most in researching a procedure or evaluating a practice’s reputation online: other consumers.