Hi there!
We're Christine & Lauren:
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Former Practice Leaders
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Speakers, Authors, Podcast Hosts
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Team Trainers, Practice Consultants
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Founders of upSKILLery®
We're so glad you're here!
Let's get acquainted, shall we?
THIS IS OUR 'ZERO TO SIXTY'
SUCCESS STORY
We met in a real premium practice, working side-by-side as practice leaders for four years.
We're Christine Scarlett and Lauren Weaver: The Patient Whisperers.
How did we come by the handle?!?
Our journey was way outside the healthcare box: we were either going to be crazy or brilliant, but we knew healthcare had to evolve, and we were willing to trail-blaze. We passionately blended our viewpoints as patients ourselves, with the drive as practice leaders to strategically grow our business. Through this evolution, we surprised even ourselves! We grew like crazy, changed lives, loved what we did, and THAT story is what we're excited to share.
We achieved:
an average 60% year-over-year cash pay growth
social media growth from 1,000-14,000 in 2 years
world-renowned patient experience in our industry
103% cash pay growth our last year in practice
As patients ourselves,
we intimately understand (and are obsessed with) the patient experience from
both sides: patient and practice.
We LOVE all things health, wellness, and aesthetics.
Both: Elective services and treatments such as veneers, cosmetic surgery, aesthetic laser, Dysport & Juvederm injections, Hydrafacial, dermaplane, red light therapy, DPC member, & peptide therapy + plus trips to the ER, urgent care, various specialties, and all the normal and essential wellness care; Christine: PRK, IPL, Tri-Lift, labor & delivery, pediatrics for the kiddos; Lauren: LASIK, Glacial Facial, PRF, Sculptra Injections
(Shhhhh....let's keep some of this just between us, okay?)
We want our story to empower you to challenge everything. It’s your practice: do it your way. That’s where change happens.
That’s where we found explosive growth, deepened patient connections, and created a happier, more fulfilled team. Our processes were unconventional and curious at times but always centered around one thing: people.
From our previous careers in marketing, branding and sales, we were familiar with the psychology behind emotional decision-making:
86%
86% of people are willing to pay +14% higher for what they feel is a great experience(1).
95%
95% of spending decisions occur in the emotional area of the brain(2).
2x
Emotional vs rational marketing performs twice as well (31% vs 16%) for a higher return on investment(3).
What if we used social media differently? What if we tried what was working outside of healthcare? We invested research, budget, time, and energy into translating social media strategies into premium healthcare to see what would stick.
It worked, generating over two million per year in cash pay revenue. It was all about understanding people, our potential patients. It wasn’t about what we were trying to say, it was about them: what would stop their scroll, nurture interest into action and overcome hesitations.
Instead of focusing solely on the ‘hard’ or ‘technical’ skills of our staff, we invested in training on ‘soft skills.’ From the front desk to our doctors, our team felt empowered and more fulfilled by understanding the science behind human emotions.
They gained new confidence in conversions knowing that it didn’t have to feel like sales and that it was all about guiding our patients in the way that they need.
Patients were blown away by their experience, revenue skyrocketed, and we had a great time doing it.
During our last year together in practice, we exceeded our goals with a 103% increase in cash pay revenue.
This was the culmination of our journey to make everything about people and their emotions: from our surgeons' and doctors' passion to our dedicated team (the heartbeat of patient care!) to the patients themselves and their life-changing transformations.
From marketing to team culture, we proved our belief that emotions drove people, and people drove success.
Our radical approach paid off, and our results caught everyone's attention. Our practice stood out in the industry, and we were asked to share our secrets to success with others on industry podcasts and global webinars.
We left our practice (bittersweet!) to keep up with the demand to share our knowledge with others, launching our brand in early 2022. Industry giants and vendors that we worked with and respected now came to us for consulting and input on how to better serve their global network of premium practice customers.
Our passion for our patients and our team evolved into sharing our expertise and methodologies with other practices and teams around the globe. We love supporting amazing practice owners, leaders, and 'doers' who serve patients and change lives.
In 2024, after two years of research and development, we launched upSKILLery to extend our reach and help more people. It's the tool we needed back in our own practice that didn't exist, so we created it now, for you! It's the only online learning platform focused on the non-clinical, people side of healthcare. We bottled up everything that worked and made us successful: from protocols, to systems, to step-by-step action plans and team trainings in membership-based masterclasses, expert courses and virtual sessions.
Now, we're constantly sifting through the broad world of emotional marketing (social media trends, influencer appeal, consumer trends), analyzing the strategies and concepts behind luxury powerhouses and genius brands; we dissect the details in renowned experience leaders such as The Ritz-Carlton and Disney; we're obsessed with psychology, soft skills, and workforce studies.
We cut through the clutter, harnessing what directly applies to forward-thinking practices so we can bring you what actually works in a practice that serves people, no matter the specialty.
"Our secret to success was simple at its core:
prioritize people.
Our patients. Our team. Ourselves.
This is the only way to truly succeed
and feel good about it at the same time.”
THE HIGHLIGHT REEL
Meet
Christine Scarlett
"I joined private practice from a world of sales, marketing & customer service. I turned it upside down and in 7 months increased our cash pay revenue by 98%. I love sharing how I did it."
Christine left healthcare as Chief Marketing Office of one of the most successful refractive practices in the U.S.
Her entire career journey has been built on the belief that each moment is an opportunity to elevate the energy of those around her, leaving a positive impact in her wake.
In her early career roles, Christine gained experience in sales, including management in a marketing call center, gleaning invaluable ground-floor customer service and sales strategies and techniques.
“I love the art of human connection: how to really see, understand, and support people who just happen to be our team and patients. Creating training, processes, and workflows that empowered my team was one of my greatest joys in practice.”
Meet
Lauren Weaver
"I entered private healthcare as a social media influencer ambassador and landed a job there in marketing. In under two years, I grew our fans & followers from 1K to a thriving 14K community, producing over $2 million in annual revenue from social media. I can't wait to share with you how I did it!"
Lauren embodies the next generation marketing guru, fully immersed in the virtual world of patient engagement.
Her success has always come from an innate ability to connect with people, both on and offline (earning her over 55,000 followers as an influencer herself) along with a naturally creative eye and knack for powerful brand appeal.
Lauren began her personal branding career at the young age of 15 when she joined the world of pageantry and catalog modeling. A strong work ethic, commitment to excellence, and magnetic energy paid off: in five years, Lauren represented Arkansas on three national stages and her image was displayed worldwide in stores like Walmart, Sam’s Club, and Dillard’s.
"I love reaching people through the platforms they use, the content they connect with, and imagery that moves them into action."
“In the last 11 years of building a successful personal brand, the #1 thing I’ve learned about branding is: be authentically YOU - whether as your business, practice, or yourself. You can be relevant, deliver value, or create perfect marketing content, but the thing people crave most on social media is authenticity. There’s only one you.”
Let's 'meet' on LinkedIn!
