“People’s emotions matter — emotions drive people, and people drive success. That is where soft skills come into play. Soft skills are just as important as technical skills to both patient care and the mental health of health care professionals. Mastering soft skills gives us the power to make intentional connections with others, not only at work but also with people in our everyday lives.”

We all know that the best quality lead, inquiry, and new patient comes from the word-of-mouth referral.

How doing things their own way helped two practice owners succeed

There’s one question that almost everyone uses at the end of their patient consultation. We see this all the time when working with doctors on soft skills, specifically in the premium patient counseling process. When we changed this question in our practice, it was incredible what happened: patients started telling our counseling doctors what held them back.

Training and expertise in technical skills are non-negotiable in our premium practices. It's of the utmost importance that patients are safe, that patients are informed, and that we care about their well-being. The problem is that patients can 'be' safe, informed, and cared for, yet not 'feel' it. Technical skills ensure the 'being,' while soft skills create the 'feeling.'

Human emotions will either be the driving force behind growth and success - or the roadblock to achieving our goals. Prioritizing the feelings of our team and our patients was the catalyst behind everything that really, actually, worked well.