We all know that the best quality lead, inquiry, and new patient comes from the word-of-mouth referral.

It’s safe to say that our potential patients are on social media. There are estimated to be 5.24 billion people on social media worldwide.(1)

Most practices today realize that they “should be” using social media. What they commonly misunderstand is the real reason that this powerful tool is essential. Therefore they miss out on the actual benefits. Today’s health-care practice typically ends up spending a lot of time, effort and advertising dollars on marketing with mediocre or subpar results at best. They ask themselves, “Is this worth it?” and don’t see a significant return on their investment. Sound familiar? We

Reputation management is much more than static reviews left by patients on sites like Google, Health Grades, and Vitals. In a world where people can be skeptical of advertising, marketing, or professionally curated websites, healthcare consumers turn to the source they trust most in researching a procedure or evaluating a practice’s reputation online: other consumers.

What if we told you that your online reviews (and social media profiles - but that’s for another day) are more important than your website? Hear us out: obviously, a compelling website is vital to your success. But what if your prospective patient is turned off before they make it there?