We were shocked by gaps we were blind to, training and process deficiencies, and opportunities that weren't even on our radar when it came to how someone felt when viewing us online and inquiring for more information. It's not that we weren't doing our job, we were just too busy with the day-to-day, hat-juggling act we did to put out fires and keep our busy practice running. (We’re sure you also know this delightful dance all too well!)

Fill in the gaps for an end-to-end consumer journey

How doing things their own way helped two practice owners succeed

Training and expertise in technical skills are non-negotiable in our premium practices. It's of the utmost importance that patients are safe, that patients are informed, and that we care about their well-being. The problem is that patients can 'be' safe, informed, and cared for, yet not 'feel' it. Technical skills ensure the 'being,' while soft skills create the 'feeling.'