How doing things their own way helped two practice owners succeed

There’s one question that almost everyone uses at the end of their patient consultation. We see this all the time when working with doctors on soft skills, specifically in the premium patient counseling process. When we changed this question in our practice, it was incredible what happened: patients started telling our counseling doctors what held them back.

Human emotions will either be the driving force behind growth and success - or the roadblock to achieving our goals. Prioritizing the feelings of our team and our patients was the catalyst behind everything that really, actually, worked well.

If your practice is not working with influencers, you’re missing out on huge revenue potential. Influencer marketing has been dubbed the “fastest-growing online customer-acquisition method” for a good reason. Because it works, we see big brands like Nike, Amazon, and even luxury designers working with regular influencers now (not just celebrities).

Let’s talk about customer (patient) acquisition cost: the amount of money your practice spends to get a new patient. If you’re like most of the practices we work with, your number one goal is patient acquisition: you need more patients!