Building a brand for yourself, as an expert in your field, can be extremely valuable and open tremendous doors of opportunity. Early in your career, this can enable you to build a following and reputation no matter where you are: starting a fellowship or joining a practice. Especially if you plan to start your own practice someday, investing in your personal brand now will reap future rewards.

If your practice is not working with influencers, you’re missing out on huge revenue potential. Influencer marketing has been dubbed the “fastest-growing online customer-acquisition method” for a good reason. Because it works, we see big brands like Nike, Amazon, and even luxury designers working with regular influencers now (not just celebrities).