It’s safe to say that our potential patients are on social media. There are estimated to be 5.24 billion people on social media worldwide.(1)

Most practices today realize that they “should be” using social media. What they commonly misunderstand is the real reason that this powerful tool is essential. Therefore they miss out on the actual benefits. Today’s health-care practice typically ends up spending a lot of time, effort and advertising dollars on marketing with mediocre or subpar results at best. They ask themselves, “Is this worth it?” and don’t see a significant return on their investment. Sound familiar? We

Building a brand for yourself, as an expert in your field, can be extremely valuable and open tremendous doors of opportunity. Early in your career, this can enable you to build a following and reputation no matter where you are: starting a fellowship or joining a practice. Especially if you plan to start your own practice someday, investing in your personal brand now will reap future rewards.

Let’s talk about customer (patient) acquisition cost: the amount of money your practice spends to get a new patient. If you’re like most of the practices we work with, your number one goal is patient acquisition: you need more patients!