Fill in the gaps for an end-to-end consumer journey

How doing things their own way helped two practice owners succeed

Most practices today realize that they “should be” using social media. What they commonly misunderstand is the real reason that this powerful tool is essential. Therefore they miss out on the actual benefits. Today’s health-care practice typically ends up spending a lot of time, effort and advertising dollars on marketing with mediocre or subpar results at best. They ask themselves, “Is this worth it?” and don’t see a significant return on their investment. Sound familiar? We

Reputation management is much more than static reviews left by patients on sites like Google, Health Grades, and Vitals. In a world where people can be skeptical of advertising, marketing, or professionally curated websites, healthcare consumers turn to the source they trust most in researching a procedure or evaluating a practice’s reputation online: other consumers.

We recently evaluated 25 social media profiles of some of the most impressive ophthalmology practices in the country. Surprisingly, we found that they were almost all missing one critical element that is cutting off their potential for massive refractive revenue growth: patient-generated content.